CRISIS is the most popular word now. So we ask all complaining and gloating people "to stop talking nonsense and start working". It is much better to do something useful and effective than shed tears and do nothing. Yet we must admit that prices are going up, and this fact is far from inspiring. It is time for reasonable economy. The key word is "reasonable". We do not mean you should start eating twice a day and walking instead of driving. You should revise some of your principles and enjoy some professional tricks to keep the quality at the same high level, and at the same time reduce your inancial investment.
Our plan is simple: revise your advertising policy. Eliminate costly projects, promote your business with cheaper or absolutely free methods.
Free Mailing Services
Write articles on such services as Subscribe.ru. With the right approach, you can get more than 1000 subscribers in the first month. At the beginning you will have to write one or two articles a week, but it's worth it. To be more successful, use categories on your blog. Each category is a separate mailing.
Social Networks
Use the most of social media. Add real people as friends, look for interesting posts, write comments, share useful ideas. Then your information will be spread like a word of mouth: interested users will repost it, mark as "like", send links to their friends, etc. This will draw more attention of the audience to your account. The main thing to remember is that the content of your materials should be really valuable and useful.
Thematic Marketing
Look for frequently visited blogs on your topic. Once you find them, study their materials carefully, and get actively involved in the dialogue between the subscribers and followers of this resource. Ask questions, write detailed comments, be part and parcel of this information space. Be sure to mention links to your website / blog / public business pages in social networks when getting registered. As an interesting person, you can attract many people eager to learn more about you. They will surely visit your website etc. You may call all this a tedious job, and we may agree. But if you use such a service as Google reader, everything will be easier for you. New posts for commenting will be accumulated in one place, and you will quickly see the information you need.
Video Marketing
Begin with filming some useful and interesting video tutorials. Use a search engine to find where you can add "a video tutorial for free». Many sites do a mailing to their bases which are likely to get your video tutorial. The more interesting and useful your content is, the more likely to succeed you are. To keep in touch with the audience that finds you interesting, link your video channel on Youtube with accounts in social networks.
